People always talk about Christmas Magic like it’s something that’s just a given. Family will come together, share laughs, eat till their bellies burst and exchange perfectly selected gifts … but for many that’s just simply not the case.

Since we opened 5 years ago, we have worked with many families who for the entire month of December brings nothing but fear and anxiety. There is an expectation to have ‘instagram worthy’ Christmas decor and a pile of gifts under the tree… when actually parents/carers are struggling to work out how they are going to feed the children, not just on Christmas Day, but for the entirety of the holidays. 

What we have seen over the past 12 months signals that this is going to be the case for more families than ever this year as the cost-of-living continues to push people to breaking point. 

So no, Christmas Magic is not a given… but we are going to do what we can to bring it to life, and we need your help to do it. 

With everything from a £5 donation to picking up an extra hairbrush on your next trip to B&M, getting the office to ditch Christmas cards to covering the cost of our Family Christmas Dinner for vulnerable families, PLUS everything in between… there’s so many ways you can get involved. You can find out more by clicking the links below…

Food and fun for families on christmas eve (daytime!)

It's Christmas Dinner with all the trimmings for those who may otherwise go without. Can you help cover the cost and maybe even get your team involved on the day?

It doesn't get more magic than spreading year round joy!

From a one off £5 donation to a monthly £500 donation, every bit counts and will make a huge difference to the lives of young people.

ensuring families get the Christmas they deserve

We’re providing tailored
gift hampers to some
of the most vulnerable families we work with
and need help to fill them💚


Matt Hirst is the CEO of leading energy technology provider ESG with over 700 staff and operations in the USA, Canada and the UK. ESG’s UK headquarters are based in Chorley, Lancashire.


ESG empowers global leaders in energy to deliver on the future promise of energy through its SAAS solutions for Customer and Market Data Management and Smart Metering. Matt has a background in Sales and Marketing and led a MBO of UK company Utiligroup in 2014 before it was acquired by ESG in 2017 and has been with the business for 24 years. Matt won an EY Entrepreneur of the Year award in 2016 as well as being a judge in 2018 and in 2017 his team was awarded the UK Regional and National Mid Market Management Team of the Year awards by the BVCA. Matt holds a BSc (Hons) degree from The University of Salford and a MBA from Lancaster University.

Ryan powell

head of operations

Hi, I’m Ryan and I’m the Head of Operations at Inspire Youth Zone.