People always talk about Christmas Magic like it’s something that’s just a given. Family will come together, share laughs, eat till their bellies burst and exchange perfectly selected gifts … but for many that’s just simply not the case.

Since we opened 7 years ago, we have worked with many families who for the entire month of December brings nothing but fear and anxiety. There is an expectation to have ‘instagram worthy’ Christmas decor and a pile of gifts under the tree… when actually parents/carers are struggling to work out how they are going to feed the children, not just on Christmas Day, but for the entirety of the holidays. 

What we have seen over the past 12 months signals that this is going to be the case for more families than ever this year as the cost-of-living continues to push people to breaking point. 

So no, Christmas Magic is not a given… but we are going to do what we can to bring it to life, and we need your help to do it. 

With everything from a joining in our Festive Friday to picking up an extra hairbrush on your next trip to B&M, treat your team to a postcard to help us take a young person shopping to choose their own winter clothing, PLUS everything in between… there’s so many ways you can get involved. You can find out more by clicking the links below…